I hope this is the beginning of a long and beneficial journey together. You’ve requested this information because you’re in need of a freelance copywriter who understands, not only the food and restaurant industry, but what the business owners and suppliers endure in such a competitive environment. I’ve written for this industry and worked in restaurants for over half my life. Whether your target is the B2B or B2C markets, I’ve made a living addressing their needs and I can absolutely help your sales.
The beauty of writing is you can do it anywhere. I’m a screenwriter as well as a copywriter. My most recent produced credit was written on the east coast before I took any meetings in Los Angeles. I’ve always been accessible to clients and collaborators for meetings and projects no matter the proximity. I’d like to take this opportunity for you to get to know me and my process.
You. The Restaurant Business. Copywriting. How does that add up?
I’ve been writing since I was a kid. What had been a hobby followed me into adulthood. I went to school in the pursuit of turning that passion into a career, first as an English Lit major at Rutgers University and then as a Communications major at Burlington County College (now Rowan.) My love of films influenced my storytelling and brought me to the inaugural screenwriting class at the University of the Arts in Philadelphia. While in high school I got into the restaurant business, and that stuck with me too. I’ve worked both sides of the house. I’ve been both an employee and an owner. Whichever hat I wore, I was always conscious of the razor thin profit margins that hamper this business. I studied copywriting at American Writers & Artists and learned directly under industry veterans Steven Slaunwhite and Joshua Boswell. It was there I became proficient in writing content for the food and restaurant industry.
So, what can I expect working with you?
My process is designed so that your involvement and input is as frequent as you see fit. The first thing we’ll do is set up a phone or video consultation where I can learn about the project. This initial get-to-know usually runs 20 to 30 minutes. I’ll follow that up with a discovery document where you will express your goals for this campaign and provide me with the information you’d like conveyed in the copy (product descriptions, interview subject information, statistics, whatever.) Based on the size and complexity of the job I will get back to you (normally inside a business week) with a preliminary outline, time frame and projected cost. From there you will approve the proposed outline, or we will refine it as needed, thus giving you a roadmap as to how the finished copy will read.
“...completely real, yet totally unexpected…”
“Pete’s writing has heart and reflects humanity and our passions in a way that’s both completely real, yet totally unexpected.”
“...work ethic is impeccable…”
“Pete is extremely easy to work with and brings a fresh outlook to any project he’s involved with. His work ethic is impeccable.”
“...level of perseverance that is unparalleled…”
“Pete is an excellent writer with a creative mind. He is very driven with a level of perseverance that is unparalleled.”
“...pursuit of greatness for his clients…”
“It is rare to see someone with such palpable drive, and Pete exudes it not only in his personal endeavors, but in the pursuit of greatness for his clients.”
“... always prepared…”
“Pete was always prepared with fresh ideas and new takes on a business that has seen and done it all.”
“...continues to impress…”
“Pete continues to impress me with his imaginative writing and unique ability to effectively manage creative professionals in high stress situations.”
|Email (Short Copy)||$250 - $2,000|
|Email (Long Copy)||$750 - $3,500|
|Landing Page||$1,000 - $3,000|
|Video Sales Letter||$500 - $2,500|
|Long Copy Sales Letter||$2,500 - $4,000|
|Brochure||$750 - $1,500/page|
|Newsletter||$500 - $1,500/page|
|Article or Advertorial||$1 - $1.50/word|
|Press Release (1 – 2 pages)||$500 - $1,000|
|Website (Home Page)||$1,500 - $3,500|
|Website (Other Pages)||$750 - $1,250/page|
|E-Zine Ad||$250 - $1,000|
|PPC Ads||$100 - $350/ad|
|Blog Post||$100 - $800/post (Per Length)|
|Postcard or Double Postcard||$750 - $1,500|
|Case Study||$1,200 - $2,000|
|White Paper||$2,000 - $7,500|
|Copy Critique||$400 - $1,200|
|Fundraising/Sales Letter||$1,500 - $4,000|
|Telemarketing Script||$500 - $2,500|
About a year after Pete and his brother invested in their second bar/restaurant he was exploring ways to increase business. “The place was doing well but there was room for improvement,” Pete recalled. However, there was a unique set of challenges there. “This location was much different than our first,” Pete explained. “Our crowd was a tightly-knit clique wary of change and suspicious of new faces.”
INCREASE YOUR PROPOSAL WIN RATE BY OVER 30%... AND DO IT BY LUNCH TIME
It’s frustrating when your project proposal gets passed on, isn’t it? Rejection costs your company time, money, and not to mention morale. Each time you’re left wondering – What did us in? Was it our approach? Was it our price quote? Unfortunately that mystery seldom gets solved.
REVEALED: 3 PROVEN METHODS FOR LANDING THAT CEO SIT-DOWN
Sick of your sales team getting the run-around from CEOs? They’re elusive for good reason. Inundated every minute with the business’s operation means they’re only going to take sales calls that target their company’s top priorities. How do you break through? How do you prove you’re worth their time? How do you get them to say “YES?”
THE PROFESSIONAL KITCHEN YOU NEED FOR 30% LESS THAN YOUR CHAIN COMPETITORS
It takes a strong stomach to survive the restaurant business. Not only are the hours long, and costs high, but chain restaurants have all the advantage with brand recognition and corporate backing. But, you don’t want to be stifled by a menu devised in a boardroom. That’s why you’re an independent. You want your dishes to spring from inspiration. You want to do what the chains aren’t. That requires a kitchen as versatile as your ingredients. And that comes at a stiff price.
RENOVATE YOUR AD SPACE
GIVE YOUR TIRED HOME IMPROVEMENT BUSINESS AD A MAKEOVER WITH THESE 5 TIPS
Recently my wife was marveling over a friend’s phenomenal kitchen remodel. She suggested our kitchen could use an update and that we should hire the same contractor. “What’s his name? We’ll Google him,” I said. She explained this contractor has a full time job and does remodeling projects on the side. “He works strictly off recommendations,” I was told.
For a sales team one of the costliest and most time consuming parts of the job is identifying who it is at a prospective company they need to sell to. Many times there isn’t an obvious title and the corporate chain and its members’ responsibilities vary from place to place.